OVERCOMING BARRIERS IN ENGLISH LEARNING FOR THE HOSPITALITY AND TOURISM INDUSTRY: EFFECTIVE STRATEGIES FOR SUCCESS
Keywords:
English learning,, hospitality,, tourism,, constraints,, practical strategies,Abstract
The hospitality and tourism industry plays a vital role in the global economy and relies heavily on direct interaction with customers from various cultural and linguistic backgrounds. Communication in English is an indispensable skill for professionals in this sector to provide optimal services. This study aims to identify the obstacles hospitality and tourism staff face in learning English in learning English and propose effective strategies to overcome these obstacles. The research method used is the literature method, which includes collecting data from various academic sources such as books, scientific journals, research reports, and policy documents. In addition, surveys and interviews with hospitality and tourism staff were conducted to gain in-depth insights into the obstacles they faced and strategies that were considered adequate. The main barriers identified include lack of motivation, time constraints, resource limitations, and irrelevant learning materials. To overcome these obstacles, this study proposes several effective strategies, including project-based learning, the use of technology in learning, collaboration with industry to provide authentic materials, and ongoing training programs. Implementing pilot programs and periodic evaluations is also proposed to ensure the strategies' effectiveness. The research has significant implications for many stakeholders, including hotel managers, language coaches, policymakers, and educational institutions. With the right strategy, it is hoped that the English language skills of hospitality and tourism staff will increase, improving the quality of service, customer satisfaction, and competitiveness of tourist destinations. The research also provides a basis for developing more effective training programs and policies that support English language learning in the sector
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